“ODF_PSAs”
Oregon Department of Forestry was seeing a much higher rate of human caused fires in the Summer of 2013. They needed a series of PSA quickly to try an get ahead of the problem. Less than two weeks later 5 separate commercials were completed with two different endings bringing our total output to ten PSAs. The first 5 were directed towards the Southern Oregon area. Those same commercials were then rebranded to be more general and connect with people anywhere in the state. Copies were sent to media partners statewide and the campaign was made a priority. This is one of those PSAs