Rogue Valley Health Fair
What’s an advantage to publishing a commercial on the web? You aren’t bound by a particular length of time. It allows you to say exactly what needs to be said. nothing more, nothing less. It also allows you to change your campaign at the speed of modern life. That’s what we did for the Rogue Valley Health Fair.
The Rogue Valley Health Fair was acquired by Sights and Sounds Unlimited from previous director Robin Simpson and our people were given the opportunity to make the event even more successful. The Health Fair relies heavily on media partners for terrestrial marketing (i.e. Television, Radio, and Newspaper). When Asante was approached by Robin to take over as a major sponsor of this annual event it was all but confirmed media partners would join the program to promote better living in the Rogue Valley.
Asante has their own graphic arts and printing department and an arrangement was made where in lieu of a financial contribution, Asante spearheaded all printing costs and graphics design not used in video and electronic marketing. That’s where we came in. Our efforts were to run the online campaign with a home page, a Facebook page, and online mutli-media. The media wasn’t just for the event itself but sponsors who provided giveaways for the attendees.