Measuring the Value of Social Media
Social Media Marketing is a big investment of time. Before jumping in, it’s important to take a look at the goals you want to achieve and align them with specific tactics that will help you to achieve them. Determining the metrics that will most effectively measure your success should also be an important part of your overall strategy. The following slideshow by Angie Schottmuller provides an excellent overview of how to create a social media plan that aligns your goals with specific tactics and how to determine specific metrics for measuring success. There is a lot of in-depth information in this slideshow that we will discuss in future blog posts.