Rural/Metro is a private company specializing in emergency services and manages a fire department in Josephine County, Oregon. The unregulated area hosts three private firms all competing for the same clients. It’s a market where many people put off paying for services thinking they will never need it. Marketing is critical to increase revenue, but public information and education is just as important. Video, brochure design, event management, and press releases are just some of the services we have provided through the years. The clip here was footage used as a viral video tool. Minimal time and energy were required for a video highlighting some of the work Rural/Metro does in the community. Approaching 200,000 views this video will remain part of the local agencies image for years to come.